Three Benefits of Marketing Audits
The beginning of each year is a time for introspection, assessment and cleaning out the darkest corners of your marketing closet. While it’s important to continually take stock of the status and effectiveness of your marketing materials, that often takes a back seat to deadlines. Cue a marketing audit. A marketing audit is an excellent way to jump start refreshing your materials. While it may sound daunting, here are a few benefits of soliciting a third party consultant to perform a marketing audit:
Outside Perspective, Insider Knowledge: While our team has extensive experience working in the AEC industry, we are outsiders when it comes to your materials and processes. This means we are able to provide unbiased opinions and suggestions about how to make improvements, while understanding the challenges you, as an AEC marketer, face.
Reduce, Reuse & Recycle: Performing a marketing audit allows our team to identify content that can be refreshed and repurposed. Strong content often gets buried in proposals, or on servers and never again sees the light of day. But, by performing an audit we can data mine for content that can be repurposed into marketing pieces.
So Fresh & So Clean: Identifying areas of improvement through an audit allows you and your team to craft stronger, more persuasive marketing materials. It’s all about differentiation and many AEC firms simply say the same thing in slightly different ways. By developing fresh, engaging content you can more effectively reach clients and potential clients.