Meeks Marketing 11/19/24 Meeks Marketing 11/19/24

Using LinkedIn as a Communications Tool in AEC Marketing

Leverage your AEC technical staff's personal profiles to can create authentic engagement and reach a wider audience.

Meeks Marketing 10/1/24 Meeks Marketing 10/1/24

How to Create a Social Media Calendar That Works

How to Create a Social Media Calendar That Works: A step-by-step guide on organizing and planning social media content effectively

Meeks Marketing 9/5/24 Meeks Marketing 9/5/24

The Difference between PR, Communications & Internal Communications

What's the Difference between PR, Communications & Internal Communications?

Danielle Carnahan 8/1/24 Danielle Carnahan 8/1/24

6 Essential SEO Practices for 2024

Meeks Marketing 6/5/24 Meeks Marketing 6/5/24

Tackling a Summer Slowdown

Meeks Marketing 4/22/24 Meeks Marketing 4/22/24

How to Win a Proposal in 10 Days

We know the pressure to deliver high-quality proposals in a short amount of time can be intense. Yet, with the right strategies in place, success is within reach, even when time is tight. Let’s delve into Meeks Marketing’s approach to streamline the proposal process and improve your shortlist odds, even with an expedited delivery schedule.

Meeks Marketing 2/29/24 Meeks Marketing 2/29/24

The Importance of Debriefing: Reflections on Pursuit Processes

The rush of completing a proposal or interview process often propels us forward, and we are onto the next project awaiting our attention. Yet, in the flurry of activity, one crucial step tends to be overlooked—the debrief. Whether the outcome is a win or a loss, taking the time to reflect and gather feedback is invaluable. Let's explore why debriefing is essential and how it can benefit your future pursuits.

Meeks Marketing 1/31/24 Meeks Marketing 1/31/24

Five Steps to Jumpstart Your Strategic Planning Process

As January comes to a close, your firm might be thinking - do we have a strategic plan for this year? What about the next 2-5 years? Strategic planning helps firms navigate competitive landscapes, adapt to market changes, and align their internal goals with external demands.

Meeks Marketing 11/29/23 Meeks Marketing 11/29/23

The Keys to the Social Media Kingdom: Leveraging Strategy to Drive ROI

In the deadline-oriented world of AEC marketing, it's easy to let social media become an afterthought. However, a recent, engaging session with a British monarchy twist by marketing experts Melanie Meeks, CPSM, and Allie Horne, CPSM, has brought to light the importance of harnessing social media effectively.

Meeks Marketing 8/30/23 Meeks Marketing 8/30/23

Aidyn Glenn Joins the Meeks Marketing Team

The Meeks Marketing team is growing! We are excited to announce that Aidyn Glenn has joined the team and brings over 6 years of AEC marketing experience to our group. Aidyn previously worked for large and small general contractors throughout Texas and specializes in proposal development, graphic design, creating marketing collateral, social media management and content creation. That’s her professional background - get to know her personally as she answers some questions below!

Meeks Marketing 5/30/23 Meeks Marketing 5/30/23

Planning a Company Anniversary, Meeks Marketing Style

Meeks Marketing recently celebrated two significant milestones - our 10-year anniversary in Houston and our 5-year anniversary in Austin. These occasions allowed us to express our gratitude and appreciation to our clients and colleagues who have supported us throughout the years. Celebrating a company anniversary is not only a way to honor past achievements but also an excellent opportunity to engage with clients and strengthen relationships.

Meeks Marketing 4/19/23 Meeks Marketing 4/19/23

Spring Cleaning Your Project Photography Files

Spring may be winding down, but there is still time to knock out items on your spring cleaning list. As an AEC marketer, a clean-up and audit of your project photos is a perfect task to undertake when you have a break in deadlines. Project photography is one of the strongest tools we can leverage to market and sell our work.

Meeks Marketing 2/23/23 Meeks Marketing 2/23/23

When Push Comes to Pull

Marketing these days is different. In our new hybrid work world, some tried and true marketing methods just plain don’t apply anymore. But there is an underutilized marketing tactic that your firm should be implementing - pull marketing. What is pull marketing and is your firm using it to its full potential?

Meeks Marketing 1/20/23 Meeks Marketing 1/20/23

Hiring a New AEC Marketer: Onboarding and Training

You’ve found the often elusive marketing team member for your AEC firm. We know that a new marketing team member is an investment and now that they’re onboard, let’s unpack how to support them to fulfill their role in the best way.

Meeks Marketing 6/8/22 Meeks Marketing 6/8/22

AEC 2022 Award Submission Deadlines

Meeks Marketing 6/2/22 Meeks Marketing 6/2/22

Five Tips for Managing a Successful Event

These event management tips will help whether you’re planning your company’s anniversary party, a professional conference, a charity fundraiser, a networking event, or maybe even your kid’s birthday party!